Not all SEO processes are difficult to do and can only be done by pros. If you are an upstart SEO Sydney practitioner, or if you simply want to optimise your very own website, do not get overwhelmed by all the complicated processes that you see on the internet. Arming yourself with basic optimisation techniques first is a step towards the right direction. There are simple, yet efficient, tips and tricks that you can easily learn and apply.
Here are some quick tips anyone with basic SEO and/or web design knowledge can try:
Create a website that is SEO-friendly. There are a lot of open source platforms you can use to create websites, such as WordPress and Joomla, that can easily be optimised. If you are hiring a web design Sydney or a web design New South Wales company, make sure they understand that you need all the requirements in having a website that is compatible for SEO processes.
Fresh, unique, and informative content is necessary. High-quality content is needed for you to build a good network of links. Ensure that these content include keywords or keyword phrases that are the same, or at least similar, to the ones that you are targeting. If you are not so passionate about writing, you can always outsource your content. You can try finding good writers from SEO Sydney companies or in websites like Ardor Ranking, Odesk, and Fiverr.
Have your site indexed by submitting it to Google, Yahoo, Bing, and other search engines. This is to ensure that your website is crawled by search engine spiders. Spiders are internet bots used by search engines to index pages of websites that are available on the internet. Another way to be crawled by these bots is by having a link from a reputable website which directs to yours.
Incorporate a blog to your website and update it with fresh and high-quality articles frequently. Posting a good article about at least thrice a week is a good SEO practice. You can also use those articles as an internet marketing Sydney strategy to create viral content and attract more readers.
Make sure to use relevant keywords and try to focus on using keyword phrases rather than single keywords. You can focus on your target audience more by using keyword phrases plus they have lower competition as compared to single keywords. For example, using “SEO Sydney company” is more recommendable than using “SEO” only. The use of the former will help you target customers who are looking for a company in Sydney who provides SEO services while the use of the latter is too broad and will attract audiences which you do not target (Like those looking for tips, articles, etc. and not services).
Get more tips by visiting Ardor Ranking at http://seosydneycity.com.au. Ardor Ranking, a leading search engine optimisation Sydney company, is offering a guide in their website to help entrepreneurs attract new traffic and increase their profit. Be one of those who get the guide for free by entering your contact details in the box provided in their website. For more details, you may also call them at +63 998 159 0604.