5 Quick Tips When Doing SEO in Sydney

Not all SEO processes are difficult to do and can only be done by pros. If you are an upstart SEO Sydney practitioner, or if you simply want to optimise your very own website, do not get overwhelmed by all the complicated processes that you see on the internet. Arming yourself with basic optimisation techniques first is a step towards the right direction. There are simple, yet efficient, tips and tricks that you can easily learn and apply.

Here are some quick tips anyone with basic SEO and/or web design knowledge can try:

Create a website that is SEO-friendly. There are a lot of open source platforms you can use to create websites, such as WordPress and Joomla, that can easily be optimised. If you are hiring a web design Sydney or a web design New South Wales company, make sure they understand that you need all the requirements in having a website that is compatible for SEO processes.

Fresh, unique, and informative content is necessary. High-quality content is needed for you to build a good network of links. Ensure that these content include keywords or keyword phrases that are the same, or at least similar, to the ones that you are targeting. If you are not so passionate about writing, you can always outsource your content. You can try finding good writers from SEO Sydney companies or in websites like Ardor Ranking, Odesk, and Fiverr.

Have your site indexed by submitting it to Google, Yahoo, Bing, and other search engines. This is to ensure that your website is crawled by search engine spiders. Spiders are internet bots used by search engines to index pages of websites that are available on the internet. Another way to be crawled by these bots is by having a link from a reputable website which directs to yours.

Incorporate a blog to your website and update it with fresh and high-quality articles frequently. Posting a good article about at least thrice a week is a good SEO practice. You can also use those articles as an internet marketing Sydney strategy to create viral content and attract more readers.

Make sure to use relevant keywords and try to focus on using keyword phrases rather than single keywords. You can focus on your target audience more by using keyword phrases plus they have lower competition as compared to single keywords. For example, using “SEO Sydney company” is more recommendable than using “SEO” only. The use of the former will help you target customers who are looking for a company in Sydney who provides SEO services while the use of the latter is too broad and will attract audiences which you do not target (Like those looking for tips, articles, etc. and not services).

Get more tips by visiting Ardor Ranking at http://seosydneycity.com.au. Ardor Ranking, a leading search engine optimisation Sydney company, is offering a guide in their website to help entrepreneurs attract new traffic and increase their profit. Be one of those who get the guide for free by entering your contact details in the box provided in their website. For more details, you may also call them at +63 998 159 0604.

Call for papers

We would like to invite PhD students and early career researchers in the field of digital social research to present their work at the latest event by the Digital Methods as Mainstream Methodology network. The seminar series is funded by the National Centre for Research Methods Networks for Methodological Innovation. The event will present case studies from researchers at a variety of career stages and from a variety of disciplines, alongside keynote speakers and a talk from Head of Social Sciences at the British Library on their web archiving project.

This is an exciting opportunity to present your research at a showcase event designed to highlight best practice and critical issues in digital social research.

In order to give as many researchers as possible the chance to share their work, and to keep the event lively and focused, accepted presentations will take the form of short ‘PechaKucha’style talks. The format will consist of 10 slides showing an image (or a small piece of text), each displayed for 20 seconds, or 3 minutes and 20 seconds in total. Slides advance automatically to complement your talk. Further details and examples are available from http://www.pecha-kucha.org (please note that due to time constraints, we have halved the time allowed and number of slides).

Eligibility Criteria:

   PhD students or early career researchers (within 3 years of PhD completion) and based in the UK.

   Research utilizes ‘digital methods’, broadly defined as ‘the use of online and digital technologies to collect and analyses research data’ in any social science discipline.

The First Digital Methods seminar: learn what happened

The first in the Digital Methods as Mainstream Methodology seminar series was held on 9th July at the University of the West of England in Bristol.

Speakers at the event were Axel Bruns of the Queensland University of Technology, talking about mapping online publics; Eric Meyer from the Oxford Internet Institute, University of Oxford, discussing how technological innovations are shaped by disciplines to transform research; and Christine Hine from the University of Surrey, exploring the internet in ethnographies of the everyday.

If you missed the event and would like to find out what was discussed, video interviews with the speakers are being uploaded on our YouTube channel.

We also have a Story of conversations around the day, including Twitter coverage (you can also search on Twitter for the hashtag #DMMM1).

Affinity Mapping

At our first event, we asked delegates to reflect on the opportunities and challenges of digital methods through an affinity mapping exercise. The idea of this activity was to solicit ideas and to develop some consensus around the key issues for the network to take forward.

Delegates were asked to brainstorm ideas in groups, write one issue per post-it note and stick them on the table.

Then, the notes were stuck on the back wall of the meeting room and the group was asked to organize them by placing linked ideas together. Through this collaborative sorting exercise, we were able to categories the issues and identify over-arching themes.

The affinity mapping was used as a prompt for a group discussion on the opportunities and challenges identified. Key issues included defining ‘digital methods’, dealing with data, and thinking about research populations and context.

Digital Methods as Mainstream Methodology

Digital methods have been utilized by a variety of disciplines. In an era in which social life is increasingly played out online, such methods offer different ways of asking new questions and generating new data. However, digital methods raise some concerns for researchers, such as maintaining ethical research practices, avoiding unrecognized biases, and keeping up with the pace of contemporary technological developments. Despite over a decade of innovation and some notable achievements digital methods have yet to be accepted into the mainstream.

This network for methodological innovation aims to build capacity in the research community to address the opportunities and challenges that digitally inspired methods present for social research. Through a series of three seminars, it will bring together researchers from a range of disciplines and career stages to map out, engage with and advance current debates in digital methods; showcase a cross-disciplinary range of contemporary social science research projects that effectively and innovatively utilize digital methods; and, finally, identify future roles for such methods within the mainstream of social research.